How to Sustain Customer Loyalty towards Brands Essay

How to Sustain Customer Loyalty towards Brands - Essay ExampleThe researcher states that blur dedication is the final objective a company sets for a branded merchandise. The importance of brand loyalty cannot be underestimated due to the fact that as brand loyalty increases, the vulnerability to the competitive actions is reduced which is very burning(prenominal) in the cut-throat competitive era of today. The customers adherence to a busy brand increases the trade value of the brand and helps the organization to have a competitive edge over the rivals. The brand loyalty also provides confidence among the organizations to launch a parvenu intersection point and to constitute involved in new ventures as they feel that the loyal customers will definitely go for the new products. This also helps the organization with the transition of the expansion. Brand loyalty is basically a consumers discernment and priority to opt for a grumpy brand in a product category. The reason beh ind this pick can be the scholarship of provision of the right product features and high level of quality at the right price. Additionally the brand loyalty can also have its basis in the emotional appurtenance of the user with the brand. The preference can be built upon an association with the brand symbol. Aaker defined Brand loyalty as the attachment that a customer has to a brand. It can also be seen as consumers preference to purchase a particular brand in a product class and this could be as a result of the consumer awareness about that particular brand. The strong name of a firm, the good consider of the product and corporate reputation are the factors which builds loyalty/commitment, which helps the consumer to value a product of a particular company and put it above the others (Souiden et al. 2006). A deeply held commitment to re-buy or re-patronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing , despite situational influences and merchandising efforts having potential to cause switching behavior (Oliver,1997 referred in Ozer, et. al. 2005, p.90). The brand loyalty of existing customer be a strategic asset to the organization, that, if properly managed and exploited, has the potential to provide value in several ways. It works to reduce the marketing costs of doing business. It is simple and much less costly to keep hold of customers than to get new ones. Brand loyalty even generates trade leverage. At the extreme, brand loyalty may harness store choice decisions. Additionally various studies