Dutch Economic, Social and Technological Environments

2.1 scotch Environment\n2.1.1 Economic purlieu definition\nThe delivery pertains to the income, expenditures and resources that affect the cost of data track a business or household, such as, GDP, labor business leader and unemployment arrange (Kerin, 2008, p74).\n\n2.1.2. Economic milieu facts and impacts\nNetherlands is a small, wealthy job nation. With the social close facts in Netherlands, the nation GDP is ranked 23rd at buy power parity. Households income is at an mediocre of 45,820 Euros (EUR). There are almost 2.5% household got lowest income and with 10% tallest is around 22.9% in the entire state (Central intelligence activity Agency, 2012). Therefore, or else of targeting all the market, Australia should focus on those 22.9% high income people (3.08 one thousand million people) to direct their merchandise activities as they have stronger purchasing power. Hence, unemployment rate in 2011 is 5.2% compared to 2010, it decreased 0.3% (Central Intelligence A gency, 2012).\nWith this fact, the people got job in Netherlands more than before similarly the average of the income forget increase. It go away have certain expenditure power and for Australia business got chances to realise the market in Netherlands that will make the profit. Furthermore, Australia business postulate to think about the high foreign exchange for the business with the 0.7107 Euros (EUR) per US dollar in 2011(Central Intelligence Agency, 2012). When the business promotes the products to Netherlands, needs to think about the determine that with the high exchange to Australia dollar.\n\n2.2 well-disposed husbandry\n2.2.1 Social culture definition\nThe social forces of the environment include the demographic characteristics of the population such as cultural group, language and its value. Changes in these forces prat have a hammy impact on marketing strategy (Kerin, 2008, p63).\n\n2.2.2 Social culture facts and impacts\nSocial culture is infallible for th e business that develops in a foreign country. Australia ha...