Proposal

1. Executive summary Peoples beach is a state-owned commercial mouth in Sri Lanka. It was established on July 1 1961, at a eon when the cussing effort was principally servicing the upper echelons of the country, Peoples Bank from inception, worked on the stick in of creation a truthful banking concern for the people.Now a day, the banking industry is wholesome developed. It fuel be observed that thither is increasingly tough competition from the new(prenominal) banking work providers (HNB, commercialised bank, Sampath bank, Bank of Ceylon& HSBC). So, In disseminate to survive in the banking industry, the peoples bank has to break their performance in future. With the aim to develop their performance bank designed to do an exploratory marketing research to better the customers expectation level.Secondary information are used to do this research, which found on in-depth interviews, airplane pilot studies, experience surveys, secondary info analysis, ca se analysis, and focus groups and there are some analytical tools are using to analyzing these stack away data such(prenominal) as box-and-whisker plots,SPSS,median polish of two-way submit and finally the subject of marketing research is expected to be accurate, clear, useful and financially beneficial of the peoples bank future performance. 2. minimise Peoples Bank is a state-owned commercial bank in Sri Lanka. It wasestablished on July 1 1961, at a time when the banking industry was primarily servicing the upper echelons of the country, Peoples Bank from inception, worked on the premise of being a true bank for the people. The vision of the bank is empowering people to become value creating, competitive and self-reliant. * The bank bounteous the process in banking sector for 50 years. It has 687 branches& serve well centers inwardly the country. The bank is providing personal banking service, Treasury service, Corporate banking service, increase banki ng service and Commercial banking service. ! Now a day, the banking industry is well developed. It can be...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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