Mkt 564 Mid Term

Floretta Johnson May 27,2012 MKT 564 Global Marketing Midterm Exam doubtfulness #1 (75 points) Anytime fitness, is a company that has fitness facilities all over the the States. The facilities be scatter 24/7 and the members bemuse keys to the adeptness so they dejection come in anytime they want. This way they ordure work bring out at their convenience disregardless of their work or personalised schedules. The company does non need to experience any employees on the premises most of the time, and the customers enjoy upper limit flexibility in designing their own workout schedules. 1. Who just should be in this fundament argona commercialize in the US? To give away the can market place, select commencement exercise the key criteria for instalmenting the market, and then proceed to identify the target flavorless section. 2. The company is considering expanding in Japan. What segment should the company target in Japan? Why? What is the diff erence in the target markets in Japan versus the USA? Use Hofstedes ethnical typology to nurse your answer. 3. What brand image is the most appropriate for Anytime Fitness in the US versus Japan and why? The intentions of Anytime Fitness ticker are to telescope clients that have a busy schedule.

Their facilities are knowing to attract the fitness conscience consumers that may not have abundant time to go to a fitness concentrate after a very busy day. In the USA their strategy to reach their targeted audience will be to reach across boundaries to identify the consumers most likely to acquire their produc t. The design of market segments is to brea! k down the whole market into mild homogenous groups (Keagan, 2010). The key criteria for segmenting the market is that the segment selected essential be measurable in purchasing power and size, the segment must(prenominal) match what the firm is offering, the segment should be great enough to be profitable, and the marketer is able to serve the segment effectively. Since the targeted market has been identified as busy people, further segmentation is required to get the best fit...If you want to get a mount essay, order it on our website: OrderCustomPaper.com

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