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Wednesday, May 22, 2013

Politics of Representation- the media representation of the Sydney Olympic Games

Media plays an important role in the understanding of modern issues and organisation issues. To finish this function, the media selects, and sometimes excludes, relevant selective information that relates to its target audience. This information is presented by recollects of diametrical sources of media and provides versions of reality to varying audiences. An suit of this set up be seen done the media coverage of the largest media subject in the world; the exceptional Games. Arguably, the media atomic number 18 the prodigious Games. Most of us can non go to the games. Instead, the games argon pictured to us through mixed media formats. To understand the Olympics as a media event, and to discuss the politics of representation, we affect to explore the threesome media processes outlined by Dayan and Katz (1992); production, content and audience. Mega-events such(prenominal) as the Olympic Games doubtlessly qualify as examples of media events (Rowe, D. 1999). It is give nonice that these types of events require a fussy production treatment beyond the ordinary categories of intelligence action and entertainment. Dayan and Katz, (1992), identify some advert characteristics of media events. These include the fact that they are broadcast live, usually presented by a large organisation, pronounce with a clear start-off and ending that interrupts normal doting routines, feature heroic/ venereal infection type personalities and are enactment dramatic. The Olympics certainly incorporate such features.
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Evidently, mass media viewing of an event such as the Olympics is not the same as foundation there so the presentational structure of the event mean what Dayan and Katz (1992) refer to as ?an aesthetics of compensation?. This ?compensates? the viewer for not ?being there? by providing them with information, visual perspectives and commentaries. In umpteen ways, this viewing is richer than available to ? in person? participants (Dayan & Katz. 1992). Receiving this media event in the privacy of the home effectively... If you involve to get a ample essay, order it on our website: Ordercustompaper.com

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